These are a
few books that I've found very useful in building my business. I've had several people ask me
what I'd recommend them study and so I thought I would list them here for everyone.
This book will prepare small and medium-size businesses with vital information
about direct marketing, customer relations, cable TV, desktop publishing, and
much more.
The Guerrilla Marketing Handbook
by Jay Conrad Levinson
This book will guide marketers into the world of positioning and selling
products and services. The authors lead the reader step by step through
the process of developing a marketing campaign. They offer detailed
descriptions of more than a hundred marketing tools from contests to
affinity programs, from direct mail to billboard advertising. Anecdotes,
graphics, and rules of thumb are also included.
The Tipping Point
by Malcom Gladwell
Defining that precise moment when a trend becomes a trend, Malcolm Gladwell
probes the surface of everyday occurrences to reveal some surprising dynamics
behind explosive social changes. He examines the power of word-of-mouth and
explores how very small changes can directly affect popularity. Perceptive
and imaginative, The Tipping Point is a groundbreaking book destined to
overturn conventional thinking in business, sociological, and policy-making
arenas.
Customer Satisfaction Is Worthless, Customer Loyalty
Is Priceless: How to Make Customers Love You, Keep Them Comming
Back and Tell Everyone They Know
by Jeffery Gitomer
Proving that loyal customers are better than satisfied ones—since the latter will
shop anywhere—a sales staff trainer shows readers how to produce customer loyalty
through a fresh approach to customer service and how to turn customers into salespeople.
Tour. IP.
Multiple Streams of Internet Income
by Robert G. Allen
Robert Allen offers six surefire methods
for making serious money online -- even if you're a computer novice. Allen
offers step-by-step plans for earning Internet riches, based on the timeless
principles of marketing you must learn to increase the odds of your success.
He also provides strategies, techniques, and visual tools for achieving the
life you dream about.
The Millionaire Next Door
by Thomas J. Stanley
In this phenomenal bestseller, Stanley and Danko reveal surprising secrets
about America's millionaires -- and provide a valuable blueprint for
improving anyone's financial health.
The Richest Man In Babylon
by George S. Clason
This celebrated bestseller offers an understanding of(and a solution to)personal
money problems. This is the original classic that reveals the secrets to
acquiring money, keeping money, and making money earn more money.
The 7 Habits of Highly Effective People - Audio CD by Stephen R. Covey
Stephen R. Covey's incredibly successful book is a pathway to wisdom and power.
It offers a revolutionary program to breaking the patterns of self-defeating
behavior that keep us from achieving our goals and reaching our fullest potential,
and describes how to replace them with a principle-focused approach to problem-solving.
The 7 Habits of Highly Effective People
by Stephen R. Covey
Stephen R. Covey's incredibly successful book is a pathway to wisdom and power.
It offers a revolutionary program to breaking the patterns of self-defeating
behavior that keep us from achieving our goals and reaching our fullest potential,
and describes how to replace them with a principle-focused approach to problem-solving.
Cashflow Quadrant
by Robert Kiyosaki
Why do some people work less, earn more, pay less in taxes, and feel more
financially secure than others? It is simply a matter of knowing which
quadrant to work from and when. It's time to get out of the rat race. Here
is a book for people who are ready to move beyond job security and to find
their own world of financial freedom.
Rich Dad, Poor Dad - Abridged - Audio
CD
by Robert Kiyosaki
In Rich Dad, Poor Dad, Robert Kiyosaki explains how to make your money work
hard for you instead of you working hard for money. A startling point for
anyone lookng to gain control of their financial future.
Rich Dad, Poor Dad
by Robert Kiyosaki
In Rich Dad, Poor Dad, Robert Kiyosaki explains how to make your money work
hard for you instead of you working hard for money. A startling point for
anyone lookng to gain control of their financial future.
It's not the BIG that eat the SMALL,
it's the FAST that eat the SLOW
by Jason Jenninngs
In today's hyper-competitive business environment, only those companies that
can bring their products and ideas to the marketplace faster than their
competitors will achieve real success. That's the powerful message presented
by Jason Jennings and Laurence Haughton, two of the world's most innovative
and successful business consultants, in this vitally important book
Good To Great - Audio CD
by Jim Collins
The findings of the Good to Great study will surprise many readers and shed
light on virtually every area of management strategy and practice.
Good To Great
by Jim Collins
The findings of the Good to Great study will surprise many readers and shed
light on virtually every area of management strategy and practice.
Selling The Invisible
by Harry Beckwith
Selling the Invisible is the first book to address the millions of people
who work in America's service economy--proprietors, top executives, and
sales and marketing professionals who sell the "invisible," that is services
rather than products.
Think And Grow Rich
by Napoleon Hill
You will learn that there are no prerequisites for achieving unlimited success.
The principles can be applied by any individual in any occupation, at any age,
regardless of your economic circumstance. Think and Grow Rich is so powerful
that you will appreciate its message the moment you begin to apply its principles.
How to Win Friends and Influence People
by Dale Carnegie
For more than sixty years the rock-solid, time-tested advice in this book
has carried thousands of now famous people up the ladder of success in
their business and personal lives.
I Love You, Ronnie
by Nancy Reagan
In I Love You, Ronnie, Nancy Reagan offers an epistolary look at the Ronald
Reagan she shared her life with, the affectionate, romantic, devoted man who
won her heart.
The E-Myth Revisited
by Michael E. Gerber
In this revised edition, Gerber explodes the myths surrounding
starting your own business and show how common assumptions, expectations
and even technical expertise can get in the way of running a business.
Influence: The Psychology of Persuasion
by Robert B. Cialdini
In Influence, Dr. Robert Cialdini explains the six psychological principles
that drive our powerful impulse to comply to the pressures of others and
shows how we can defend ourselves against manipulation (or put the principles
to work in our own interest).
Loving What Is: 4 Questions That Can Change Your Life
by Byron Katie
Out of nowhere, like a fresh breeze in a marketplace crowded with advice on
what to believe, comes Byron Katie and what she calls “The Work.” In the midst
of a normal life, Katie became increasingly depressed, and over a ten-year
period sank further into rage, despair, and thoughts of suicide.
BRAG! The Art of Tooting Your Own Horn Without Blowing It
by Peggy Klaus
Filled with self-promotion dilemmas and solutions for both your professional
and personal life, and written for everyone from telecommuters to those who
are between jobs, BRAG! shows you how to put your best foot forward -- while
keeping it out of your mouth!
The Millionaire Real Estate Agent
by Gary Keller
Gary Keller knows the beauty of a simple path to a spectacular
goal! Whether you are just getting started or a veteran in the business,
The Millionaire Real Estate Agent is the step-by-step handbook for seeking
excellence in your profession and in your life.